Hollister Summer 2025
Led the concept, design, and execution of Hollister Women’s Grad Shop in-store experience and men's concept design.
SCOPE OF WORK
In-Store Experience Design, Concept for Global Art Direction, Video Editing, Store Signage, Digital Store Content
Evexia Supplements
Branding for a science-backed, natural health supplement brand.
SCOPE OF WORK
'Just the Branding': Full Logo Suite, Color Palette, Fonts, Photo Direction, and Brand Guidelines
Hollister Fall 2024
Seasonal design for Hollister’s Fall Denim campaign, plus year-round creative direction for global store experiences.
SCOPE OF WORK
Support on Global Art Direction, Trend Drop Art Direction, Video Editing, Digital and Social Content, Store Signage, In-Store Experience Design
Capsule Collective
Brand identity, packaging design, and marketing collateral for a curated clothing brand selling vintage finds, custom embroidery, and unique gifts.
SCOPE OF WORK
'Just the Branding': Brand Direction, Photo Direction, Pattern Design, Illustrations, Marketing Collateral, Social Media Assets
Gilly Hicks Marketing
Seasonal brand direction, motion design, and campaign concepts to position Gilly Hicks as an aspirational activewear brand for women.
SCOPE OF WORK
Branding, Site Design, In-Store Print Materials, Motion Design + Direction, Paid Media
Cedar & Thread
A complete rebrand for a home decor + boutique shop.
SCOPE OF WORK
Brand Identity, Strategy, Brand Positioning + Messaging, Art Direction, Social Media Management + Asset Design, Packaging Design
On-Product Marketing
Scalable packaging and hangtag systems for the Gilly Hicks rebrand, including trim libraries, fragrance bottles, labels, and reusable multipack bags.
SCOPE OF WORK