Capsule Collective
THE GOAL
In 2025, Capsule Collective needed a brand that brought together its vintage finds, custom embroidery, and curated gifts into one cohesive story. My goal was to create a warm, inviting visual identity that felt feminine and flexible across shopping experiences and products. Beyond the core identity, I also designed custom embroidery graphics that helped bring the brand’s personality to life from 2023-2024.
THE OUTCOME
The final brand identity features a six-color palette, a typography suite, two custom patterns, brand illustrations, pop-up signage, and thoughtful print collateral and has helped the business grow 400% year-over-year. With every detail reflecting Mattney’s sunny spirit, Capsule Collective now shows up with clarity, charm, and confidence.
The Project
The Capsule Collective brand was designed to feel like a celebration—warm, welcoming, and steeped in nostalgia. Over six weeks, I collaborated closely with Mattney to create a flexible brand that adapts across seasons, product lines, and pop-up events. We prioritized timelessness over trend, designing a rich, versatile palette and building in vintage-inspired touches like a custom floral pattern, a textured stripe, and a bouquet icon that shows up across collateral and feels like a little surprise moment. A 50s-style script paired with a feminine serif brought in the right mix of charm and polish, while pattern icons and border details gave everything a thoughtful finish that feels uniquely her.
We brought this brand to life with a custom banner for her pop-ups, business cards to share with customers, branded clothing tags, signage throughout her experience, and marketing direction for social media.
SCOPE OF WORK
'Just the Branding': Brand Direction, Photo Direction, Pattern Design, Illustrations, Marketing Collateral, Social Media Assets
